I've spent the last decade researching color psychology in order to unravel the mystery of its application in design.  The traditional view that "red is exciting" and "blue is calming" is too simplistic for design applications that involve more than one color, so designers have to sort it out without the benefit of objective evidence to help them think about their color choices..

 

But we now know that the other two dimensions of color (lightness and chroma) round out our understanding of color meaning.  Simply put, there are meanings associated with what we commonly refer to as pale, dark, vivid and muted colors -- and it's really intuitive!

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Watch a 5-minute video summary "Beyond Hue: 21st c. Color Psychology" to learn more about this, or listen to the podcast, "The Hidden Dimensions of Color" where color expert Amy Krane interviews me about this new approach. 

 

Yes, I am developing courses to teach designers how to incorporate this innovative evidence-based approach into their projects!  If you want to be notified when courses are available, send me a message.​​​​​​​​

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