Design is a process of managing principles and elements of design in such a way as to achieve something we call "harmony"-- but what is harmony, exactly? And how does it work with color? 

 

Color relationships (complementary, analogous, etc.) can offer a designer ideas for assembling a palette, but color design has traditionally been a subjective process. This was all we had to work with in the past, but 21st century design now calls for more evidence-based design (EBD) decision-making where designers can point to research that supports their intuitive sense of color.

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I've spent the last decade researching color and unraveling the mystery color psychology -- and it goes way beyond claims that red is exciting and blue is calming! There also exist patterns of meaning in more nuanced colors we might describe as pale, dark, vivid and muted. 

 

Watch a 5-minute video summary "Beyond Hue: 21st c. Color Psychology" to learn more about this, or listen to the podcast, "The Hidden Dimensions of Color" where color expert Amy Krane interviews me about this new approach. 

 

Yes, I am developing courses to teach designers how to incorporate this innovative evidence-based approach into their projects!  If you want to be notified when courses are available, send me a message.​​​​​​​​

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